
We desire.
Since we are human, wanting something or someone has always been characteristic of our species.
What is it? What fuels us to covet and yearn? When does that longing go off the tracks, consuming another and ourselves?
What do we want to possess beyond success? Success translates into money, power, and things. Perhaps one cannot live without a Rembrandt painting, a high public office, influence, or fame. It can also be food, a commodity we must consume, though not with the rapaciousness we often indulge in.
Producing children is dependent on erotic wanting, and so is winning a mate. Physical attraction, a healthy body, and the ability to protect and support a family all contribute to the continuation of a human future.
Everyone seeks happiness and gratification. Desire is alert to those actions and goals that take us to an emotional state different from what we otherwise occupy. The aroma and appearance of food drive hunger. Appetites remind us of the objects we must have.
Of course, lasting satisfaction is not guaranteed. Once the thirst is fulfilled, it departs. One then embraces the mate long wished for, cradles the baby forever hoped for, or calls out the new female champion’s name, hoping she will secure them both.
Humans continue pursuing objectives they believe will elevate pleasure or nobility—goodness. The Christmas toy one dreamed of gets put away and replaced by another.
Something better?
Perhaps superior, or so we think for a while. Novel and different? No matter, almost all of the playthings get replaced.
Socrates described a soul’s desire as being driven by two horses. The darker horse represented passion, while the other embodied reason. The philosopher didn’t suggest we rid ourselves of the black steed but favored the white horse who would prevent the former’s zeal from leading us astray.
Many Homo Sapiens give the impression of spending their lives on a treadmill of acquisition. Influencers model what we should have, and the ads announce that we “deserve it.” Tastemakers attempt to provide an argument appealing to both emotion and intellect.

The thrill of the sweater purchased yesterday is like the smell of a new car. Intoxicating for the moment, it soon becomes a matter of indifference. The dazzle fades, so another is obtained.
Might we search for something better, more lasting, more satisfying? Socrates argued for reason over man’s tendency to be swept away and worshipful of the things and people we wrongly idealize and idolize.
Placing logic over passion is often beyond us. A sober attempt is required to create an intellectual distance from yearning, the better to use the time to reflect upon our life’s direction.
The voices inundating us with instructions and recommendations of their preferred cravings are always in the background—some shouting, some whispering.
Consider creating a catalog of everything you have sought up to now. The list should include those things or people you thought would change, fulfill, or enhance your life in a lasting fashion.
Place your goals in one column and create a second column describing what happened when you attained them.
Did getting the hefty pay raise make you happy? How long did your positive feelings last? Did an accumulation of wealth or an increase in status obtain the admiration of those you wished to attract or impress?
Might you have lived happily without their approval? Why does the opinion of others carry so much weight for you?
Did the time spent doing work please you, or only the money you were paid for performing it?
Does the consumption driven by your desires take advantage of another and harm yourself? Where do kindness, respect, civility, and thoughtfulness fit in? Do your actions reflect respect for the freedom and integrity of your fellow women and men?
Where are the white and black horses headed right now? Do they seek the values you profess? Do you say no to desire when it contradicts your values?
Should you change course?
The famous English poet William Wordsworth wrote the following:
Getting and spending we lay waste our powers.
Of course, he could have been just another influencer.
His product?
Wisdom.
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The top image is a poster for the 1951 movie A Streetcar Named Desire, created by Bill Gold for Warner Brothers. It is followed by Human/Need/Desire, the 1983 work of Bruce Nauman. The first was sourced from Wikimedia Commons, the second from Wikiart.org/








